Social Entrepreneurship dan Experiential Marketing Terhadap Corporate Image pada Warung Kopi Kiwari Bandung
نویسندگان
چکیده
منابع مشابه
No . 1916 Corporate Social Responsibility and Social Entrepreneurship
Milton Friedman argued that the social responsibility of firms is to maximize profits. This paper examines this argument for the economic environment envisioned by Friedman in which citizens can personally give to social causes and can invest in profit-maximizing firms and firms that give a portion of their profits to social causes. Citizens obtain social satisfaction from corporate social givi...
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Corporate and social responsibility are continuously competing to share a common platform to address a new form of green consumerism that the eco-educated millennial generation can appreciate. Green marketing acts as bridge connecting the corporate, environment and consumers. Business organizations have begun to respond to social expectations of consumers by opting for holistic environmental st...
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This paper explores the relationship between the theory of the firm and the theory of financial markets. I begin with Mises’s claim that the defining feature of an industrialized, market economy is the use of financial markets to allocate capital among firms and among industries. This presupposes a market for the ownership and control of productive assets. Unfortunately, the Austrian theory of ...
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ژورنال
عنوان ژورنال: Jurnal Manajemen dan Bisnis Indonesia
سال: 2017
ISSN: 2597-6230,2338-4557
DOI: 10.31843/jmbi.v4i3.128